Why need an SEO marketing agency?

SEO marketing has changed along over the last 10 years and so has the skills of SEO professionals and marketing ninjas either working as freelancers or in an SEO marketing agency to keep up with the changing Search engine marking industry.

Earlier spammers would spin keyword-stuffed articles or webpage to rank easily in the SERPs. But today, even a well-crafted article published can never be seen by intended readers unless an effective content marketing strategy isn’t adopted. Earlier, lot of two way exchanged links, or paid links were secured to fool Google and get link building effects but now all such activities are penalized so that the traffic or rankings drop as a result.

Top SEO agencies, who have sustained themselves in the SEO industry through constant skills upgradation, quickly understanding changes in the search algorithms, are living testimony to how difficult it has become today to rank on top in the search engines besides moving up in the keyword rankings.

SEO marketing activities are one of the key marketing activities for businesses these days who reply heavily on online traffic for business generation. Whether they are an established business, small start-ups or individual run businesses, all need SEO marketing activities or an SEO marketing analyst to assess and executive an effectiveonline digital marketing strategies. If an in-house team isn’t feasible, hirean expert SEO digital marketing agency to have better and bigger digital marketing advantages.

Just like in any other business, we need to learn new things and unlearn old things to sustain and grow. By learn we mean the entire organization should participate in the digital learning process so that to get the maximum return from the knowledge investment.   

Many businesses know how important web and mobile platforms are for their business however, they usually do not an integrated marketing plan or approach to engage and retain customers online. So it is always a challenge for such organizations to create their digital marketing initiatives for search, social media platforms, and email campaigns. From where you are now to where you want to be, there should be a clear assessment and understanding of the business goals.

According to a survey by Smart Insights, it was found that 38% of the organizations or respondent had a digital marketing strategy as part of overall integrated marketing mix, a whopping 45% had a digital marketing strategy but separate from overall marketing strategy and almost 17% respondent said they were executing digital marketing but have not defined it clearly.

Companies not having a clearly defined digital marketing strategy or not having resources allocated for the same can expect their competitors to overtake them online. Thus it is imperative to have effective online digital marketing strategies along with proper allocation of resources and time to reach the business goals.