How much of your company is Web-based?
With growing popularity of the internet and it’s almost free access around the world, much of demand for product and services are generated online. How dependant is your organization on the internet for the business and how successfully have you tapped the internet potential? If your business is one of the businesses where the internet presents an additional marketplace besides your brick-and-mortar stores, it is only a matter of time before business from the internet will overtake your offline business revenues. For this to happen, you need to have an effective online business promotion strategy to enhance the online viability to increase customer engagement. Then there are businesses which only exists online with no offline business extension and they are flourishing. They are attracting multimillion-dollar investments from investors. Most of the E-commerce marketplaces in India, such as Flipkart, Jabong, Myntra exists online with sellers having the actua...